Well, it has been a few days since the last time I have put something on here. Recently, I have had quite a bit of fun working with several clients freelancing marketing consulting. However, with new clients comes new experiences, and I have had a few that did not understand how billing works, or the value of what they were receiving versus what they were paying (after they paid for it, of course)...
...Regarding this, I have often mused back to a former boss, who explained the concept of billing large amounts of money for what may seem like a small result, albeit the best result possible:
A very rich man loved roosters, and sought out the the best artist in the world to draw him the perfect rooster.
"I would love to draw for you," said the artist. "It will cost you one million dollars and will take me exactly one year."
"For the best rendition of a rooster?" replied the rich man. "I will gladly pay the cost!"
The rich man waited for one year, apprehensively crossing off each day on his leather-bound desk calendar. When the final day arrived, he went to the artist and asked about the drawing.
"Ah! I am so glad you are here," said the artist, and he pulled up his easel. In 20 minutes he had completed an amazing drawing of the most beautiful and perfect rooster the rich man had ever seen.
The rich man loved the drawing, but was deeply concerned with the artist. "This is truly the greatest drawing of a rooster in the world, but - my friend - it took you only 20 minutes! Why in God's name am I paying you a million dollars for 20 minutes?"
"Follow me," replied the artist, and the rich man followed him to a giant room, the size of a gym. Every square foot of every wall was covered with different renditions of roosters in every shape, size and color.
Though the end result may seem small sometimes, the journey to get there is one of blood, sweat and tears. That, my fine clients, is what you're paying for.
...And to drive home another fantastic point that seems to be going on right now:
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